Price Reduction in a Matrimonial Sale
Sometimes the hardest part of my job isn’t negotiating the sale, it’s having the conversation about why we need to reduce the price of a matrimonial home.
When emotions, memories, and finances are all tied to one property, adjusting the price can feel like another loss. But the truth is the market doesn’t wait for emotional timing. Buyers are responding to numbers, not memories.
For couples going through divorce, waiting for a “better market” a year or two down the road usually isn’t an option. A well-strategized reduction isn’t a step back, it’s the step that gets you moving forward.
At The Graff Group Toronto, we’ve guided countless families through these transitions with care, clarity, and fairness for both sides. Because this process isn’t just about selling a house, it’s about helping everyone move forward with dignity and peace of mind.
Watch the full video for my honest take on this delicate conversation.
The Graff Group Toronto: Icons of Real Estate
Samantha Graff Benmor & Cheryl Graff
Experience. Empathy. Results.
